Our Story
At Queen Elena Lux Supermarket, excellence is not just a principle—it is the soul of everything we do. Rooted in a deep reverence for quality, our philosophy is simple yet profound: to offer an experience that transcends the ordinary and invites you into a world where only the finest will do.
We are proud to present a meticulously curated selection of exclusive offerings, many of which are making their debut on our shelves—rare treasures handpicked for their beauty, craftsmanship, and transformative potential. Our collection is not defined solely by luxury, but by meaningful refinement—a celebration of the art of living well.
This luminous journey was born from the passion and vision of Raluca Pitulan, a former journalist and international correspondent with RAI Italian Television. With her discerning eye and intuitive sense of elegance, Raluca has become a visionary force in the world of high-end lifestyle and wellness. As founder and CEO of Ralucavision in Dubai, she brings to Queen Elena Lux Supermarket her signature blend of sophistication, cultural curiosity, and devotion to the extraordinary.
With every product she selects, Raluca seeks to share not only luxury, but a story, a sensation, a spark of magic. Her mission is to introduce exquisite, rare, and purposeful products to a clientele that values authenticity, artistry, and elevated living.
When you seek something extraordinary—you find it here.
Today, our ever-evolving collection includes gastronomic delights that seduce the senses, wellness essentials designed to nourish body and soul, and beauty rituals that radiate from within. Every item reflects our unwavering commitment to purity, innovation, and distinction.
Whether you're savoring a gourmet creation made with the world’s most refined ingredients, exploring wellness through nature's most potent gifts, or enhancing your radiance with sensorial beauty formulas—Queen Elena Lux Supermarket is your sanctuary. A place where indulgence is thoughtful, and luxury is lived, not just owned.
Our dedicated team is here to offer you more than service—we offer guidance, care, and connection. Every interaction is infused with warmth, expertise, and a shared love for the exceptional.
At Queen Elena Lux Supermarket, we invite you into an immersive journey—a realm of rare elegance and soulful luxury, where each detail is designed to uplift and inspire.
Come discover the extraordinary.
Come discover you, in your most radiant form.
Let the magic unfold.
Our Team
John Smith
John has been with Regina Elena Luxury Supermarket for over 10 years. With his extensive knowledge of our products and dedication to customer service, he is the perfect person to help you find exactly what you're looking for.
Emily Jones
Emily is passionate about healthy living and helping others achieve their wellness goals. As our resident nutrition expert, she can provide you with the guidance and advice you need to make informed choices about your health.
Mike Johnson
Mike is a culinary mastermind with a talent for creating delicious meals using only the best ingredients. With his help, you can take your cooking to the next level and impress your friends and family with your culinary skills.